Vice President, Enterprise Marketing
Core
Lead enterprise marketing strategy and drive measurable commercial growth for an AI-powered cardiac prevention platform serving health plans and employers.
Role type
VP, Enterprise Marketing (B2B)
Builds
B2B demand generation programs, sales enablement assets, and go-to-market strategies for enterprise clients.
Domain
Digital Health / AI / Enterprise B2B
Required skills
Enterprise marketing strategy, B2B demand generation, sales enablement, market positioning, go-to-market execution, data-driven campaign optimization, executive leadership, cross-functional collaboration, AI integration in marketing
Preferred skills
MBA, experience in digital health or healthcare technology
Technologies
Marketing automation platforms, digital marketing tools, content management systems
Responsibilities
Develop and execute comprehensive enterprise marketing strategy; build integrated B2B demand generation strategies; translate market insights into positioning and messaging; own enterprise messaging and campaign calendar; develop scalable sales enablement programs; collaborate on channel and partnership marketing; lead strategy for conferences and product launches; establish and report on KPIs.
Seniority
VP, strategic leadership with hands-on execution
