Senior Director Marketing/VP Marketing
Core
Build and execute marketing strategy to grow WSL's audience, deepen fan engagement, and position WSL as the home of surfing in the USA and beyond.
Role type
Senior Director / VP Marketing (Strategy & Leadership)
Builds
Global and North America fan acquisition, digital marketing, athlete-led campaigns, and integrated event marketing.
Domain
Sports Marketing / Surfing Industry
Deliverable
product features
Required skills
Fan acquisition strategy, Digital marketing (paid media, SEO/GEO, app growth), Martech & CDP strategy, Team leadership, Athlete marketing & storytelling, Partner alliance development, P&L management, Brand tracking & analytics
Preferred skills
Live sports or action sports marketing experience, Surfing passion/culture knowledge, Creator/influencer marketing, PR & Communications collaboration
Technologies
Google Suite, Martech platforms, CDP tools, CRM systems, Project management tools (via careerplan.io/jobs/8823207002-senior-director-marketingvp-marketing-at-worldsurfleague)
Responsibilities
Lead global and NA fan acquisition strategy; Drive viewership growth across owned and broadcast platforms; Own athlete marketing strategy and content plans; Lead digital strategy including paid media and membership growth; Execute integrated campaign strategy for Championship Tour events; Manage marketing budget and connect investment to revenue growth; Lead and develop the North America marketing team.
Seniority
Senior Director / VP, Strategic Leadership & Team Management