User Acquisition Manager
Core
Own and manage user acquisition, re-engagement, and retention campaigns across multiple paid media channels to scale global user growth for a sports app.
Role type
User Acquisition Manager (via careerplan.io/jobs/B3-006-B3-D67-user-acquisition-manager-at-365scores)
Builds
User growth and engagement for a global sports app
Domain
Sports technology / Mobile app growth
Required skills
Google Ads (PPC, UAC), Meta Ads, mobile attribution (AppsFlyer, Firebase, Adjust), A/B testing, cohort analysis, Excel/Google Sheets, creative testing, market research
Preferred skills
AI tools for creative/automation, TikTok Ads, DSPs, OEMs, sports industry experience
Technologies
Google Ads, Meta Ads, Apple Search Ads, AppsFlyer, Firebase, Adjust, TikTok Ads, DSPs
Responsibilities
Manage acquisition and re-engagement campaigns across Meta, Google, Apple Search Ads, DSPs, and OEMs; Optimize campaigns to meet growth KPIs (installs, retention, revenue); Execute growth experiments and A/B tests; Build relationships with media partners and agencies; Collaborate with Product, Content, and Data teams; Analyze user behavior and conversion funnels; Support market expansion through competitive analysis.
Seniority
Mid-level, hands-on IC
