Product Marketing Manager
Core
Lead product marketing strategy and execution for the US Home Care business, turning product capabilities and market insights into positioning, go-to-market plans, and enablement.
Role type
Product Marketing Manager (US Home Care)
Builds
US Home Care go-to-market plans, internal enablement programs, and buyer journey assets
Domain
SaaS / Home Healthcare
Deliverable
product features
Required skills
Enterprise SaaS go-to-market strategy, project management, analytical instincts, competitive research, pricing and packaging, content creation
Preferred skills
Healthcare or home care domain knowledge, familiarity with JIRA/Confluence/Looker/Amplitude/Asana/Crayon, AI tool application
Responsibilities
Own the Tri-Annual release process end-to-end; develop value propositions and competitive differentiation; build internal enablement frameworks and assets; establish repeatable processes and measure adoption; partner with Product and Customer Experience to drive feature adoption; contribute to thought leadership and market-facing content