Loyalty & Customer Growth Manager
Core
Designing and executing promotional campaigns and reward propositions to increase customer engagement, drive repeat purchases, and maximize lifetime value for an existing luxury fashion customer base.
Role type
Senior Marketing Manager (Loyalty & Customer Growth)
Builds
Promotional calendars, reward propositions, and personalized marketing campaigns for luxury fashion customers.
Domain
Luxury Fashion / E-commerce / Customer Marketing
Deliverable
product features
Required skills
Promotional campaign management, Customer segmentation, Test-and-learn methodology, Quantitative analysis, Budgeting and forecasting, Cross-functional leadership
Preferred skills
Experience in high-volume retail e-commerce, Proficiency in Excel and BI tools (Looker), Team management
Technologies
Excel, Looker
Responsibilities
Design and manage annual promotional and rewards calendar; Oversee go-to-market planning from concept to execution; Work with analytics to define customer segments; Manage annual budgeting and quarterly re-forecasting; Lead ideation and execution of optimization plans.
Seniority
Senior, hands-on IC with management responsibilities