Manager, Segment & Product Management (Segment-focused)
Core
Formulate and implement acquisition, growth, and retention strategies for affluent customers; analyze customer behavior to propose initiatives for cross-selling, service upgrades, and loyalty enhancement.
Role type
Manager, Segment & Product Management (Affluent/Private Banking)
Builds
Sales and service platforms for affluent customer segments
Domain
Financial Services / Banking / Private Banking
Deliverable
product features
Required skills
Customer segmentation, market research analysis, strategic planning, campaign management, cross-functional collaboration, budget management
Preferred skills
Experience in prestige customer segment, banking field
Technologies
N/A
Responsibilities
Formulate and implement acquisition, growth, and retention strategies for affluent customers; Analyze customer behavior and needs referencing market research and customer profile; Liaise with product and channel teams to cross-sell suitable products; Plan, implement, and monitor sales activities and marketing campaigns; Work with counterparts to develop user-friendly sales and service platforms; Support marketing and loyalty programs for private banking segment
Seniority
Manager, hands-on IC