Area Sales Manager - Sportstyle
Core
Drive profitable growth for the Sport Style category by managing specialty and sporting goods accounts, executing seasonal go-to-market strategies, and enhancing brand presence in-store and online.
Role type
Area Sales Manager (Sport Style)
Builds
Joint business plans with key retail partners; seasonal sell-in processes; trade marketing initiatives and local events.
Domain
Outdoor sports and lifestyle retail
Required skills
Sales and account management; territory management; specialty retail account growth; commercial acumen and data analysis; relationship building and influencing; omni-channel retail understanding; forecasting and budget management; Microsoft Excel and PowerPoint proficiency.
Preferred skills
Background in sports style, sporting goods, outdoor, or footwear/apparel; passion for running and connection to sport.
Technologies
Microsoft Excel, PowerPoint
Responsibilities
Manage and grow a portfolio of Sport Style accounts to meet sales and profit targets; Execute seasonal sell-in processes including pre-lines, range presentations, and orderbook management; Analyse sales, margin, and sell-through data to identify growth and re-order opportunities; Drive in-store and online execution excellence; Collaborate cross-functionally with merchandising, marketing, and eCommerce teams; Support and execute trade marketing initiatives, activations, and local events; Deliver product training and technical education to retail teams.
Seniority
Mid-Senior, hands-on IC