Sr. DTC Merchandiser
Core
Develops and executes merchandising strategies for direct-to-consumer (DTC) growth, focusing on seasonal product planning, digital storytelling, and go-to-market implementation for apparel.
Role type
Senior DTC Merchandiser
Builds
Seasonal product calendars, consumer-facing product stories, and cross-channel go-to-market plans.
Domain
Apparel / Active / Outdoor / Lifestyle
Deliverable
product features
Required skills
Seasonal product calendar management, go-to-market strategy execution, product storytelling, cross-functional partnership, data analysis, inventory management, market research, Microsoft Excel, PowerPoint.
Preferred skills
Apparel industry experience, product lifecycle management, assortment architecture, category strategy, channel segmentation.
Responsibilities
Build and maintain seasonal product and GTM calendars; translate line strategy into DTC priorities; develop consumer-facing product stories and POVs; align product priorities across ecommerce, marketing, and retail channels; monitor weekly business performance and sell-through; generate reporting and insights on product performance.
Seniority
Senior, hands-on IC