Director, Demand Generation Marketing & Analytics
Core
Build and run demand generation programs to create qualified pipeline and revenue for an enterprise AI software company.
Role type
Director, Demand Generation Marketing & Analytics
Builds
Qualified marketing pipeline and revenue for C3 AI's enterprise AI products
Domain
Enterprise AI / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Demand generation strategy, campaign management, lead qualification (MQL), analytics & attribution, budget management, agency management, AI tooling for marketing, funnel optimization, cross-functional partnership
Preferred skills
AI/ML fluency, MBA from top-tier program, account-based marketing (ABM), intent data platforms, enterprise IT domain knowledge
Technologies
Marketo, CRM, ad platforms, analytics tools, AI tools for campaign production
Responsibilities
Manage demand gen metrics, budget, and agency partners; launch and optimize integrated multi-channel campaigns; define MQL criteria and manage lead-to-opportunity lifecycle; build analytics practice with attribution and funnel reporting; implement AI tools to scale campaign production and personalization; partner with Sales, Product Marketing, and other teams to align on goals
Seniority
Director, hands-on IC with strategic ownership
