Senior Marketing Analyst
Core
Strategic analytics partner to the Marketing organization, helping leaders understand performance, identify opportunities, and make better decisions through data.
Role type
Senior Marketing Analyst (B2B SaaS)
Builds
Dashboards, reporting frameworks, and analytical insights for marketing planning and performance measurement.
Domain
B2B SaaS Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, data analysis, hypothesis development, experimentation, statistical concepts, data visualization, cross-functional collaboration
Preferred skills
Python, R, AI-driven analysis
Technologies
Tableau, CRMA
Responsibilities
Analyze marketing performance and funnel trends to identify strategy adjustments; Develop reporting and recommendations for Marketing leadership; Build and maintain dashboards for visibility into pipeline, productivity, and ROI; Drive end-to-end analytical projects from ambiguous questions to actionable insights; Partner with cross-functional teams to improve data quality and governance.
Seniority
Senior, hands-on IC