Senior Digital Marketing Manager
Core
Lead Form3's digital growth and demand generation strategy, driving pipeline growth and brand development across priority markets.
Role type
Senior Digital Marketing Manager (B2B)
Builds
Integrated multi-channel campaigns, account-based marketing programmes, and go-to-market plans for products and strategic announcements.
Domain
B2B SaaS / Fintech / Payments
Required skills
B2B digital marketing strategy, demand generation, account-based marketing, AI and automation implementation, performance analytics, paid media, search, social, email, website optimization, stakeholder management
Preferred skills
Experience in technology, SaaS, Fintech or payments, multi-market experience (UK/Europe/NA), familiarity with Salesforce, Pardot, Salesloft, Cognism, ZoomInfo
Technologies
Salesforce, Pardot, Salesloft, Cognism, ZoomInfo
Responsibilities
Develop and own digital growth and demand generation strategy; Create go-to-market plans for products and markets; Build account-based marketing programmes for high-value prospects; Use AI and automation to improve targeting and campaign performance; Monitor performance across the marketing funnel and provide insight-led recommendations; Improve website performance, conversion rates, and user journeys.
Seniority
Senior, hands-on IC
