Strategic Events Manager
Core
Develop and execute integrated marketing and communication strategies to promote Tier 1 strategic events (product launches, flagship events) and drive audience acquisition.
Role type
Senior marketing manager (events)
Builds
Marketing campaigns, event communications, and audience engagement strategies for large-scale B2B events
Domain
B2B SaaS, Enterprise AI, Event Marketing
Deliverable
product features
Required skills
Event marketing strategy, Multi-channel campaign management, Marketing automation (Marketo), Data-driven audience targeting, Cross-functional stakeholder management, Content coordination
Preferred skills
Cvent platform experience, Sales enablement tactics
Technologies
Marketo, Outreach, SFDC, Cvent
Responsibilities
Create comprehensive marketing communications plans and calendars for events; Collaborate with sales leadership to set registration goals and SPIFFs; Craft content for event websites and promotional materials; Optimize audience targeting using segmentation and data; Develop pre/during/post-event engagement strategies; Monitor campaign performance and provide post-event reports.
Seniority
Mid-Senior, hands-on IC
