Senior ABM & Demand Generation Manager
Core
Lead AI-driven integrated marketing campaigns and Account-Based Marketing (ABM) strategies to accelerate pipeline growth and strengthen market leadership for complex AI solutions.
Role type
Senior individual contributor, ABM & Demand Generation Manager
Builds
Scalable, high-performing full-funnel campaigns for AI products and services
Domain
B2B SaaS, Artificial Intelligence, Enterprise Software
Required skills
ABM strategy end-to-end, AI marketing, full-funnel campaign management, cross-functional stakeholder leadership, marketing automation, CRM management, pipeline generation, data analytics, intent data utilization, A/B testing
Preferred skills
AI-powered marketing tools fluency, agentic campaign builders, prompt-driven research
Technologies
Demandbase, CommonRoom, 6sense, RollWorks, Folloze, Marketo, HubSpot, Pardot, Salesforce
Responsibilities
Own ABM strategy including account selection, tiering, and program design; execute multi-channel AI-focused campaigns from New Logo to Expansion; orchestrate integrated campaigns across email, paid media, webinars, and social; partner with Product Marketing to align AI positioning and messaging; build reporting frameworks to measure campaign ROI; leverage intent data and behavioral signals for targeting; act as a thought partner on AI go-to-market strategy
Seniority
Senior, hands-on IC
