Global IMC Operations Analyst
Core
Define and scale Integrated Marketing Campaigns (IMC) strategy across 29 countries for BEES, AB InBev's B2B commerce platform, ensuring alignment between touchpoints, brand owners, and retail media.
Role type
Senior IC Global IMC Strategic Lead
Builds
Global IMC frameworks, governance routines, and scalable campaign execution for B2B retailers and sellers.
Domain
B2B Commerce / Retail Media / Integrated Marketing
Deliverable
product features
Required skills
CRM tools, Retail Media, Integrated Marketing Campaigns (IMC), strategic thinking, data-driven decision making, performance analysis
Preferred skills
Spanish language proficiency
Technologies
CRM tools, HTML, gamification platforms
Responsibilities
Define and refine IMC value proposition across BEES and partners; Establish governance routines with agencies and countries; Lead definition of IMC calendar (Local, BEES, Global brands); Identify cross-functional opportunities to enhance campaign impact; Develop training materials and best practices; Define data requirements and support performance dashboards; Track and manage IMC investments ensuring ROI; Establish KPIs and IMC Score framework to measure performance.
Seniority
Senior, hands-on IC