Director, Demand Generation
Core
Build and scale demand for a developer-first CI/CD platform by owning pipeline and revenue growth through education, community engagement, and technical value delivery.
Role type
Director of Demand Generation (B2B SaaS)
Builds
Multi-channel demand programs for technical audiences, ABM campaigns for mid-market/enterprise, and lifecycle marketing initiatives connecting product usage to revenue.
Domain
Developer tools / Cloud Infrastructure / DevOps
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation strategy, developer audience understanding, PLG and hybrid GTM execution, ABM program design, lifecycle marketing, data-driven optimization, team leadership (internal + contractors)
Preferred skills
Experience with developer-centric companies, managing self-serve to sales-assisted handoffs, technical platform background
Technologies
HubSpot, Clay, Gong, Claude, 6sense, Linear
Responsibilities
Own demand strategy across self-serve and sales-assisted funnels; Lead and grow a high-performing demand gen team; Partner with Sales and RevOps on ICP and pipeline targets; Build multi-channel programs for technical audiences; Design and execute ABM programs; Own lifecycle programs driving activation and retention; Measure and optimize CAC, CPL, and pipeline velocity.
Seniority
Director, strategic leadership with hands-on execution