Product Marketing Director, Novus
Core
Marketing lead and GTM owner for Novus, a new product helping product engineers and application owners understand software behavior in AI-native environments.
Role type
Product Marketing Director (GTM Lead)
Builds
Novus product and category narrative, positioning, and go-to-market strategy for Pendo's new AI-native software audience.
Domain
SaaS / Product Analytics / AI-native software
Deliverable
product features
Required skills
GTM strategy, messaging and positioning, top-of-funnel growth, community activation, PLG motion, sales enablement, data-driven measurement
Preferred skills
PLG go-to-market motions, product analytics/instrumentation knowledge, developer community marketing
Technologies
Claude, ChatGPT, Pendo, Novus
Responsibilities
Develop and maintain messaging, positioning, and talk tracks; Own the full GTM plan including audience targeting and campaign execution; Drive top-of-funnel acquisition and free-to-paid conversion; Build community presence across developer forums and social channels; Design self-serve onboarding and activation flows; Enable sales and partner teams with technical-to-plain language translation; Define and track metrics connecting marketing activity to commercial outcomes
Seniority
Director, strategic IC