Growth Marketing Lead, Programmatic & Video
Core
Lead strategy, investment, and performance for programmatic display, video (CTV, OLV, YouTube), audio, and emerging digital channels to drive brand and growth.
Role type
Senior Growth Marketing Lead (Programmatic & Video)
Builds
Integrated paid media portfolio and operating model for a fintech platform
Domain
Fintech / Programmatic Media & Video Advertising
Required skills
Programmatic media strategy, CTV/Video advertising, DSP management, Full-funnel B2B marketing, Attribution & incrementality, Audience architecture, Cross-functional leadership, Strategic planning
Preferred skills
Fin-tech marketing experience, Product-led growth familiarity, In-house programmatic capability building
Technologies
DV360, The Trade Desk, DSPs
Responsibilities
Own strategy and investment across programmatic display, video, audio, and emerging channels; Evolve media operating model and partner ecosystem; Build integrated audience strategies using first-party and third-party data; Build measurement framework for attribution and incrementality; Partner cross-functionally on campaign objectives and creative strategy; Identify emerging channels and AI-enabled opportunities; Build scalable governance and operating standards
Seniority
Senior, hands-on IC