Account Based Marketing Specialist
Core
Execute integrated global account-based marketing (ABM) and demand generation campaigns to drive lead flow and support strategic initiatives for Fortune 500 SaaS customers.
Role type
Account Based Marketing Specialist (Demand Gen)
Builds
Global ABM campaigns, email nurtures, webinars, digital content hubs, and targeted account lists.
Domain
B2B SaaS / Account-Based Marketing
Deliverable
product features
Required skills
B2B demand generation, ABM strategy, email marketing, webinar management, paid digital advertising, content syndication, Salesforce reporting, UTM tracking, stakeholder collaboration
Preferred skills
Demandbase, Qualified, PathFactory, Wrike
Responsibilities
Support day-to-day rollout of email nurtures, content syndication, and webinars; manage event logistics including speaker scheduling and live Zoom coordination; track campaign requests and timelines in Wrike; build and maintain branded digital content hubs and microsites; assist in compiling targeted account lists; monitor lead flow and campaign performance via Salesforce and custom UTMs.
Seniority
Mid-level, hands-on IC