Senior Marketing Manager, ABM
Core
Own Account-Based Marketing (ABM) and cold outbound initiatives to drive pipeline for key B2B segments including mortgage banks, brokers, and financial institutions.
Role type
Senior B2B Account-Based Marketing Manager
Builds
Scalable cold email engines, automated multi-channel ABM systems, and data/messaging hand-off frameworks for sales and channel teams.
Domain
Fintech / Blockchain / Real-World Asset (RWA) Tokenization
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B ABM strategy, cold email engine management, data enrichment, Salesforce/HubSpot proficiency, A/B testing, cross-functional coordination with sales
Preferred skills
Fintech or banking industry experience
Technologies
Apollo, Clay, Lemlist, Outreach, Salesforce, HubSpot
Responsibilities
Build and manage cold email sequences, define targeting and messaging systems, track cross-channel performance metrics, audit target account lists, and support field marketing events.
Seniority
Senior, hands-on IC