Lifecycle Marketing Manager
Core
Design and optimize full-funnel lifecycle programs to engage, retain, and grow members across their entire journey, driving growth, revenue, and member lifetime value (LTV).
Role type
Lifecycle Marketing Manager
Builds
Targeted campaigns across owned channels (push, in-app, email, SMS) and non-owned channels to shape the end-to-end member experience.
Domain
Financial Technology (FinTech)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing strategy, cross-channel campaign management, segmentation, A/B testing, data-driven hypothesis generation, performance analysis, cross-functional collaboration, marketing platform proficiency.
Preferred skills
AI tools experience.
Technologies
Braze, Looker.
Responsibilities
Own full-funnel lifecycle strategy from top of funnel to long-term retention; define segments and translate them into personalized campaigns; generate data-driven hypotheses and run experiments to optimize campaigns; develop and steward channel guidelines and governance; collaborate with cross-functional teams to deliver shared strategies.
Seniority
Mid-Senior, independent contributor with significant judgment.