Director, Customer Marketing
Core
Define and execute customer marketing strategy to drive adoption, expansion, renewal, and advocacy for AI-powered search and discovery solutions at enterprise scale.
Role type
Director, Customer Marketing (Strategy & Program Leadership)
Builds
Customer lifecycle programs, expansion plays, advocacy initiatives, and cohesive cross-functional marketing plans.
Domain
Enterprise Software / SaaS / AI-Powered Search & Discovery
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B customer/lifecycle/retention marketing strategy, building customer programs from scratch, voice of the customer program development, adoption and health program design, cross-functional influence and stakeholder management, go-to-market strategy alignment
Preferred skills
Early-stage function building, transforming fragmented customer signals into actionable insights, coaching account teams and executives, rapid testing and iteration
Technologies
None explicitly stated
Responsibilities
Own customer marketing strategy across the lifecycle including segmentation and engagement programs; Build expansion and adoption marketing strategies; Reimagine customer engagement through executive programs and user groups; Build advocacy and voice of the customer programs; Own customer communications and content strategy; Orchestrate cross-functional customer marketing efforts
Seniority
Director, strategic leadership with hands-on program ownership
