Demand Generation Marketing Manager
Core
Plan, execute, and optimize programmatic ABM and full-funnel demand generation campaigns for the Mid-Market segment to drive pipeline contribution.
Role type
Mid-market demand generation marketing manager
Builds
Demand generation campaigns and sales enablement materials for physical operations organizations
Domain
B2B SaaS, transportation and logistics, fleet management
Required skills
B2B demand generation, ABM strategies (1:Few, 1:Many), multi-channel campaign execution, sales partnership, marketing automation, CRM systems, data analysis, project management
Preferred skills
AI tools and agentic workflows, Glean, Clay
Technologies
Salesforce, Marketo, 6sense, LinkedIn, Outreach, Sendoso, Asana, Tableau, Excel/Google Sheets
Responsibilities
Plan and execute ABM and full-funnel campaigns; partner with content and PMM teams to map content to buyer journeys; maintain target account lists and inform targeting decisions; collaborate with Marketing Operations for list hygiene and campaign setup; develop campaign briefs and creative direction; monitor campaign performance and optimize based on data; partner with SDRs and AEs to align marketing with sales priorities; maintain dashboards and reporting cadences in Salesforce and Outreach.
Seniority
Mid-level, hands-on IC