Senior Principal Demand Generation - Expansion
Core
Own the demand generation plan and pipeline for existing business, selling to sales, operations, and marketing leaders via value-driven, multi-channel integrated campaigns.
Role type
Senior Principal Demand Generation Lead (Expansion)
Builds
Qualified pipeline and revenue targets for existing accounts
Domain
B2B SaaS / Go-to-Market Intelligence
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation strategy, account-based marketing (ABM), paid media management, content strategy, partnership development, pipeline metrics & attribution, Salesforce/HubSpot/Marketo, LinkedIn Ads, Dreamdata, commercial mindset, AI application in marketing
Preferred skills
Experience in SaaS, leadership-level IC experience, multi-market demand experience
Technologies
Salesforce, HubSpot, Marketo, LinkedIn Ads, Dreamdata
Responsibilities
Set demand generation strategy and pipeline targets; define account strategy with Sales, RevOps, and Finance; direct demand creation across paid media, events, content, and partnerships; manage demand budget and investment case; execute ABM for strategic accounts; drive adoption of new product features through customer campaigns
Seniority
Senior, hands-on IC with leadership responsibilities