Creator Strategy Manager
Core
Design and optimize performance creator programs for top advertisers, acting as a center of excellence for strategy, compensation, and measurement.
Role type
Senior client-facing strategy manager (creator marketing)
Builds
Performance creator operating systems, campaign proposals, and strategic roadmaps for major brands
Domain
Creator marketing, performance media, affiliate marketing
Required skills
Integrated strategy execution, data-driven performance analysis, creative strategy for affiliate formats, advanced marketing measurement (MMM, brand lift, MTA), expert public speaking, workshop facilitation, cross-functional collaboration, project management
Preferred skills
Agency experience, paid media experience, thought leadership in creator marketing, fluency in measurement technology
Technologies
LTK, ShopMy, SaaS performance creator platforms
Responsibilities
Lead client relationships from strategy to reporting, develop data-driven creator strategies and campaign plans, supervise Sr Associates and Leads, cultivate long-term client partnerships, translate performance data into actionable insights, align creator strategies with broader business goals
Seniority
Senior, hands-on IC with team supervision