Marketing Manager
Core
Develop and execute integrated annual and quarterly marketing plans for a subsidiary Business Unit (Firstbase) to drive measurable business results.
Role type
Individual contributor marketing manager (B2B SaaS)
Builds
Integrated marketing campaigns, go-to-market initiatives, and content for subsidiary brands
Domain
B2B SaaS, subscription commerce, technology services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, direct and channel go-to-market models, pipeline impact analysis, A/B testing, marketing KPIs, stakeholder management, cross-functional collaboration, agency/contractor management, business acumen
Preferred skills
Experience with AI tools for productivity, Voice of Customer insights analysis
Technologies
AI tools, marketing automation platforms, analytics tools
Responsibilities
Develop and execute integrated marketing plans, own campaign strategy across digital/events/content, collaborate on product launches, establish and measure campaign KPIs, translate business priorities into marketing programs, manage external contractors, present results to stakeholders
Seniority
Mid-level, hands-on IC