Customer Field Marketing Manager
Core
Design and execute regional customer marketing programs (executive dinners, roundtables, events) to deepen relationships with strategic accounts and drive renewal/expansion.
Role type
Senior IC Customer Field Marketing Manager
Builds
Account-based marketing programs, executive experiences, and regional campaigns for enterprise software customers
Domain
B2B Enterprise Software
Deliverable
product features
Required skills
Account-based marketing strategy, program and project management, stakeholder management, commercial impact measurement, cross-functional collaboration
Preferred skills
Building customer marketing practices from scratch, leveraging customer data (satisfaction, adoption, renewal indicators), Salesforce and marketing automation proficiency
Technologies
Salesforce, Marketo, HubSpot, 6sense
Responsibilities
Develop and execute regional customer marketing programs; Partner with Account Management and Customer Success to identify growth opportunities; Build account-based marketing programs for existing customers; Collaborate with regional sales leaders to align marketing with customer needs; Measure commercial impact of programs; Coordinate cross-functional teams and manage budgets/logistics
Seniority
Senior, hands-on IC
