Engagement Marketing Lead
Core
Design and own repeatable operating models and marketing frameworks that enable high-quality engagement programs to be delivered consistently across commercial and large customers.
Role type
Senior Engagement Marketing Lead (B2B2C)
Builds
Scaled member engagement programs, automated trigger-based communication systems, and standardized marketing playbooks for B2B2C clients.
Domain
B2B2C Health & Wellness / Digital Health Platform
Deliverable
product features
Required skills
Marketing operations design, B2B2C strategy, automated communication program design, data-driven performance analysis, cross-functional collaboration, project management, CRM/Marketing tech stack proficiency
Preferred skills
Consumer health experience, systems and process thinking
Technologies
Salesforce, Gainsight, Highspot, Jira
Responsibilities
Design repeatable marketing operating models; Develop standardized engagement playbooks; Drive registration and utilization at scale via automated programs; Standardize marketing assets and toolkits; Measure program performance and drive continuous improvement; Own marketing templates, tools, and workflows.
Seniority
Senior, hands-on IC