Individual Giving Lead, Retention
Core
Lead retention strategies for single and regular giving campaigns, optimizing supporter journeys and long-term value using data and AI.
Role type
Senior marketing manager (retention/lifecycle)
Builds
Multi-channel supporter retention campaigns and optimized donor journeys
Domain
Non-profit / Children's charity / Marketing
Deliverable
product features
Required skills
Retention/lifecycle marketing strategy, Multi-channel campaign management, Data analytics, CRM/Marketing automation, Budget management, Test-and-learn optimization, Stakeholder management
Preferred skills
Salesforce, People management, AI tool implementation
Responsibilities
Deliver and optimize single and regular giving retention strategies, Coach direct reports on integrated campaigns, Refine audience segmentation and personalization, Embed test-and-learn approaches, Manage budgets and external agencies, Support AI-enabled tool implementation
Seniority
Senior, hands-on IC with leadership