Director, Lifecycle Marketing Operations
Core
Build and run the operational engine for lifecycle marketing, managing campaign execution, channel health, deliverability, automation, and governance for a fintech member base.
Role type
Director, Lifecycle Marketing Operations
Builds
Automated marketing workflows, high-quality messaging campaigns, and governance frameworks for email, push, in-app, and SMS channels.
Domain
Fintech / Lifecycle Marketing Operations
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Lifecycle marketing operations, CRM platform expertise (Braze), team leadership (3+ years), automation strategy, channel deliverability governance, regulatory compliance, analytical judgment, stakeholder alignment.
Preferred skills
AI/agent layer implementation, fintech/regulated industry experience, high-volume send scale (millions/week).
Technologies
Braze, MarTech platforms, AI agents, automation tools.
Responsibilities
Own messaging operations strategy and metrics (throughput, quality, speed, deliverability); manage end-to-end operational processes (intake to launch); drive automation and AI-agent roadmap; enforce governance and compliance standards; lead channel excellence and pilot new channels; build and lead a technical execution team; partner with MarTech and Engineering on platform usage.
Seniority
Director, strategic leadership with hands-on technical depth