Associate Director, Audience Development - The Orchard
Core
Lead first-party fan data acquisition campaigns (email & SMS) to convert fans into e-commerce merchandise buyers and drive downstream revenue for artists and labels.
Role type
Associate Director, Audience Development (Hands-on IC)
Builds
First-party email/SMS audiences, fan acquisition frameworks, and conversion journeys for e-commerce and merchandise sales.
Domain
Music industry, digital marketing, e-commerce
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
First-party data strategy, email/SMS campaign execution, paid media lead generation, e-commerce conversion optimization, audience segmentation, A/B testing, CRM lifecycle management, data privacy compliance (GDPR/CCPA), stakeholder advisory
Preferred skills
Experience in music/entertainment, knowledge of gaming/sports/retail audience trends, thought leadership in fan acquisition
Technologies
Klaviyo, Laylo, Salesforce, Braze, Shopify
Responsibilities
Develop scalable fan acquisition strategies and frameworks; execute end-to-end email/SMS and paid media campaigns; optimize landing pages and sign-up flows; connect acquisition to e-commerce revenue; define KPIs and report on conversion metrics; partner with Product/Engineering on tool development; educate internal teams and artist partners on acquisition best practices
Seniority
Senior, hands-on IC