Manager, Marketing Strategy (Label-Managed Catalog)
Core
Strategic Marketing Manager for actively signed artists' catalogs, executing campaigns to drive audience growth, fan engagement, and revenue through storytelling and data-informed strategies.
Role type
Manager, Marketing Strategy (Recordings)
Builds
Marketing campaigns, digital activations, eCommerce product launches, and audience growth initiatives for music catalogs.
Domain
Music Industry / Digital Marketing / eCommerce
Deliverable
product features
Required skills
Catalog strategy, digital marketing (short-form video, ad strategy, influencer strategy), eCommerce management, CRM, audience growth, project management, data analytics, cross-functional coordination
Preferred skills
Understanding of DSP landscape, ability to manage multiple simultaneous campaigns, creative mindset with data-informed decision-making
Technologies
DSP platforms, social media platforms, CRM tools, eCommerce platforms
Responsibilities
Identify opportunities to reframe and reintroduce catalog through storytelling; manage marketing plans aligned with releases, touring, and cultural moments; own timelines and workflows across multiple initiatives; partner with digital teams on campaigns and data insights; collaborate on new product ideation and eCommerce campaigns
Seniority
Manager, hands-on IC