Senior Lifecycle Manager
Core
Own end-to-end lifecycle communications and strategy, transitioning manual execution to automated, event-triggered messaging to drive customer retention and success.
Role type
Senior Lifecycle Manager (DTC Subscription)
Builds
Automated customer journeys, content strategies, and lifecycle experiments for a fresh dog food subscription service.
Domain
Pet health / Direct-to-consumer subscription
Deliverable
production ML models | product features | dashboards & analysis
Required skills
lifecycle/CRM/retention marketing, people management, cross-functional partnership, experiment design, strategic sponsorship, hands-on execution
Preferred skills
DTC or subscription business experience, managing direct reports, translating technical constraints to comms
Technologies
Simon (journey orchestration platform)
Responsibilities
Own lifecycle communications from Welcome to Order Delivered; define content and messaging strategy across the customer journey; lead 90-day experience experiments; partner with Data to rebuild customer flows in Simon; serve as lifecycle sponsor for adjacent growth initiatives; manage and develop a direct report.
Seniority
Senior, hands-on IC with people management