Sr. Industry Marketing Manager, Startups
Core
Guide messaging, content, and GTM programs for venture-backed startups building and scaling on AI to make Databricks the obvious foundation.
Role type
Sr. Industry Marketing Manager (Startup Segment)
Builds
Startup-segment positioning, content frameworks, and integrated demand-generation programs for Databricks' Data + AI Platform.
Domain
B2B SaaS, Data & AI, Venture Capital Ecosystem
Deliverable
product features
Required skills
Marketing strategy for startups/developers, B2B technical product positioning, Cloud/Data/AI/ML technical fluency, Venture ecosystem relationship building, Product-led growth motions, Cross-functional program leadership
Preferred skills
Experience building and scaling a venture-backed startup, Deep understanding of startup buying dynamics (funding stages, runway pressures)
Technologies
Model providers, Agent frameworks, Vector search, Evaluation tooling, Production workloads, Unity Catalog, Lakehouse
Responsibilities
Establish startup-segment positioning and content framework; Meet/exceed pipeline and consumption targets via ABM and partner programs; Build active venture/accelerator ecosystem; Optimize conversion from evaluation to committed spend; Increase technical credibility through content and events; Equip GTM teams with startup-specific enablement; Expand customer proof through stories and speaking engagements
Seniority
Senior, hands-on IC
