Practice Liaison
Core
Execute a coordinated referral partner marketing plan to originate, drive, and grow referrals to EyeCare Partners' ophthalmologists and optometrists, while accelerating new practice growth and maximizing operational efficiencies.
Role type
Senior Business Development / Physician Relations Specialist
Builds
Referral networks and new ophthalmology/optometry practice locations
Domain
Healthcare (Ophthalmology/Optometry)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Physician relations, CRM management, market analysis, project management, conflict resolution, educational seminar facilitation, practice building, stakeholder engagement
Preferred skills
None stated
Technologies
Microsoft Excel, Word, PowerPoint, Outlook, CRM systems
Responsibilities
Conduct 80-90% of time in field visiting current and potential physician referral sources; utilize CRM to build and maintain referral source databases; investigate and resolve patient referral concerns; gather and interpret data to identify priority areas for referral growth; develop and execute educational seminars and meet-and-greets for referral sources; collaborate with practice leaders to expand satellite locations; drive special initiatives like advanced technology implant conversions and online referral portal adoption; partner with business development and marketing teams on organic growth strategies; act as point of contact for medical and physician organizations; participate in physician recruitment interviews; develop new provider introductions and practice building initiatives.
Seniority
Mid-Senior level, hands-on field execution