Head of Product Marketing
Core
Own Veriff's messaging architecture, sales enablement, and vertical go-to-market strategy to position the identity verification platform for enterprise customers.
Role type
Head of Product Marketing (B2B SaaS)
Builds
Messaging frameworks, sales enablement content, vertical GTM strategies, and product launch plans
Domain
Identity verification, fraud prevention, trust infrastructure, fintech
Deliverable
product features
Required skills
B2B SaaS product marketing leadership, positioning and messaging strategy, sales enablement, competitive intelligence, vertical/segment GTM, product launch execution
Preferred skills
Identity, security, or fintech domain experience
Technologies
None stated
Responsibilities
Define ICPs and personas for Sales and Marketing; build and maintain high-impact content sets for sales; track competitive positioning and win/loss dynamics; own GTM strategy for Financial Services, Marketplaces, and Resellers; lead GTM execution for product launches and major releases
Seniority
Senior, hands-on IC with leadership responsibilities
