Acquisition Manager, Enablement
Core
Own the integrity of the acquisition media plan and forecast across channels, maintain measurement infrastructure, and serve as the connective tissue between channel owners and the Data & Analytics team.
Role type
Senior media practitioner / Acquisition Manager
Builds
Acquisition media plans, measurement infrastructure, and reporting frameworks for a direct-to-consumer pet food subscription service.
Domain
D2C Pet Food / Growth Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Growth marketing, media planning, marketing operations, marketing analytics (GA, Looker), measurement fundamentals (pixels, UTMs, tagging taxonomy, attribution), cross-functional partnership
Preferred skills
None stated
Technologies
Google Analytics, Looker
Responsibilities
Maintain acquisition media plan and forecast integrity across channels; Support go-to-market planning and translate launch moments into channel-level media plans; Serve as connective tissue between channel owners and Data & Analytics; Lead implementation and governance of measurement infrastructure (pixels, UTMs, taxonomy); Build and maintain acquisition reporting frameworks; Partner with Data & Analytics to design growth measurement architecture; Identify and close gaps in performance capture and reporting.
Seniority
Senior, hands-on IC