Senior Manager, Lifecycle Marketing
Core
Architect and own the full consumer lifecycle roadmap for Maven's healthcare products, managing automated flows from acquisition to retention and win-back.
Role type
Senior individual contributor lifecycle marketing manager
Builds
Automated lifecycle journeys (email, SMS, push, in-app) and go-to-market communications for new healthcare programs
Domain
Digital health / Women's and family health
Required skills
Lifecycle marketing strategy, Braze platform expertise, technical data fluency (event schemas, triggers), product roadmap ownership, A/B testing design, HIPAA compliance knowledge, funnel analysis, cross-functional collaboration
Preferred skills
Mixpanel, Customer.io
Technologies
Braze, Mixpanel, Customer.io
Responsibilities
Architect lifecycle roadmaps and go-to-market plans; build and operate automated flows in Braze; partner with engineering on event schema and integration design; own lifecycle experimentation programs; monitor funnel performance and advocate for product improvements; ensure HIPAA compliance in communications.
Seniority
Senior, hands-on IC