Marketing Effectiveness, Vice President
Core
Lead global brand lift programs, measurement frameworks, and ROI analyses for marketing campaigns, sponsorships, and digital initiatives to optimize business growth.
Role type
Senior IC marketing analytics leader (VP)
Builds
Marketing measurement programs, executive dashboards, and data-driven optimization strategies for Citi's marketing organization.
Domain
Financial services / Marketing Science
Required skills
Marketing analytics, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Brand lift studies, ROI analysis, Adobe Analytics, Sprinklr, Tableau/Power BI, Data visualization, Stakeholder management, Strategic planning
Preferred skills
Financial services industry experience, Content marketing measurement, Sponsorship measurement, Experiential events measurement, Master's degree
Technologies
Adobe Analytics, Sprinklr, Tableau, Power BI, Data Management Platforms
Responsibilities
Lead end-to-end execution of global brand lift programs; Design and run performance and ROI analyses for marketing campaigns; Analyze web and social media campaigns to track engagement and conversion; Maintain unified marketing measurement standards and KPI frameworks; Oversee centralized executive dashboards; Translate complex datasets into actionable insights for senior leadership.
Seniority
VP, strategic leadership with hands-on execution