Cobrand Acquisition Strategy, Performance & Analytics
Core
Lead Analyst driving acquisition strategy and performance analytics for Citi's cobrand credit card portfolio, translating complex data into actionable insights for high-profile partnerships.
Role type
Senior IC marketing program management analyst (acquisition strategy)
Builds
Acquisition performance dashboards, weekly performance updates, marketing investment tracking, and special projects for new channels.
Domain
Financial services (Credit Cards) + Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Program management, Performance analytics, Adobe Analytics, Tableau, Microsoft Excel, P&L management, Financial metrics analysis, Strategic presentation, Cross-functional partnership coordination
Preferred skills
Credit card industry experience, Co-brand/co-marketing acquisition models, Competitive analysis, Master's degree in Business/Marketing/Finance/Analytics
Technologies
Adobe Analytics, Tableau, Microsoft Office (Excel, PowerPoint)
Responsibilities
Analyze acquisition performance KPIs to inform channel and investment strategy; Develop and maintain acquisition performance dashboards; Deliver weekly performance updates identifying risks and opportunities; Track and evaluate key financial metrics across marketing investment; Prepare high-impact presentations for senior leadership and external partners; Coordinate monthly marketing initiatives roadmap and test-and-learn plans; Partner with competitive insights team to compile market intelligence.
Seniority
Senior, hands-on IC
