SVP Media Sciences and Measurement
Core
Lead the transformation of Citi's media investment and measurement, delivering positive return on marketing investment and future-proofing the business.
Role type
SVP, Media Sciences and Measurement
Builds
Media measurement framework, attribution strategy, incrementality testing, and advanced analytics studies for cross-channel measurement.
Domain
Financial Services / Digital Media & Analytics
Deliverable
production ML models
Required skills
Media measurement frameworks, Attribution modeling, MMM (Marketing Mix Modeling), Incrementality testing, Adtech/Martech tools, Data storytelling, Stakeholder management, Vendor management, Strategic planning, Team leadership, Compliance in media contracting.
Preferred skills
Masters degree in Business Analytics/Marketing/Statistics, Experience in highly regulated environments, Proactive vision for industry changes.
Technologies
DSP/SSP, Bid management, Ad serving, Web analytics, Identity solutions, Audience management tools.
Responsibilities
Lead development and execution of media measurement framework; Calibrate media performance from multiple data sources; Lead, mentor, and develop a team of media science analysts; Cultivate strategic relationships with key measurement vendors; Serve as subject matter expert in measurement methodologies.
Seniority
Senior, Executive Leadership (SVP)
