Marketing Effectiveness, Senior Vice President
Core
Lead the design of measurement frameworks to quantify the ROI of marketing investments across brand campaigns, sponsorships, and digital programs.
Role type
Senior Vice President, Marketing Effectiveness & Measurement
Builds
Measurement frameworks connecting marketing investment to business growth
Domain
Financial services marketing analytics
Deliverable
dashboards & analysis
Required skills
Marketing analytics, Marketing science, MMM, MTA, Brand lift studies, Custom ROI analysis, Large dataset analysis, Stakeholder influence, Data storytelling
Preferred skills
Content marketing measurement, Sponsorship measurement, Event marketing measurement, Financial services industry experience, Marketing technology stack familiarity
Technologies
Ad servers, Data management platforms, Analytics visualization tools
Responsibilities
Design measurement frameworks for marketing ROI, Partner with business teams on campaign design and learning agendas, Build governance for content/sponsorship/event marketing, Connect data tools into a single measurement approach, Translate analytical findings into recommendations for senior leadership, Educate teams on measurement best practices, Assess risk in marketing decisions
Seniority
Senior Vice President, Strategy & Mentorship
