Performance Marketing Specialist
Core
Own end-to-end paid social strategy and execution across Meta, TikTok, Pinterest, Snapchat, and LinkedIn for an Australian eCommerce brand.
Role type
Senior Performance Marketing Specialist (Paid Social)
Builds
Paid social campaigns, audience strategies, and dynamic shopping campaigns
Domain
eCommerce / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta advertising expertise, campaign architecture, audience strategy, creative testing, budget management, ROAS optimization, data analysis, cross-functional collaboration
Preferred skills
Experience with TikTok, Pinterest, Snapchat, LinkedIn, mentoring, strategic planning
Technologies
Meta Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, LinkedIn Ads
Responsibilities
Execute paid social campaigns aligned to business goals; manage audience strategies including lookalikes and retargeting; optimize campaign budgets to maximize ROAS; report performance insights to senior management; brief design team on creative assets; guide a Performance Marketing Coordinator
Seniority
Senior, hands-on IC with mentoring responsibilities