Senior Analyst, Marketing Analytics
Core
Build and maintain performance dashboards, SQL queries, and measurement infrastructure for paid media channels to support channel owners in optimizing campaigns.
Role type
Senior Marketing Analytics Analyst
Builds
Performance dashboards, data models, and measurement tooling for SEM, Paid Social, Display, and CTV channels
Domain
Direct-to-consumer performance marketing / Financial services
Deliverable
dashboards & analysis
Required skills
SQL, dbt, Google Tag Manager, Hightouch, paid media metrics (CPC, CPA, ROAS, CAC), root cause analysis, A/B test design
Preferred skills
Attribution modeling, incrementality testing, Media Mix Modeling, AI tools for workflow
Technologies
Sigma, Tableau, Google Tag Manager, Hightouch, dbt, GitHub
Responsibilities
Build and maintain performance dashboards in Sigma; Write, update, and maintain SQL queries and dbt models; Configure and QA pixels in Google Tag Manager and manage conversion uploads; Own regular performance monitoring and generate insights to optimize campaigns; Support the design and analysis of A/B tests and geo-experiments; Contribute to ongoing attribution, incrementality, and forecasting work
Seniority
Senior, hands-on IC