Senior Business Analyst – Global CRM Transformation
Core
Leading the discovery, requirements definition, and process design for a global CRM transformation consolidating legacy platforms into Microsoft Dynamics.
Role type
Senior Business Analyst (Enterprise Transformation)
Builds
Global CRM solution and standardized processes for WPP agencies and clients
Domain
Marketing services / Enterprise SaaS / Microsoft Dynamics
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
End-to-end discovery and analysis, Requirements elicitation and documentation, Process design and standardization, Stakeholder engagement with senior leaders, Scope and risk management, Data governance and quality
Preferred skills
Experience with CRM/ERP implementations, Microsoft Dynamics familiarity, Working in decentralized global organizations
Technologies
Microsoft Dynamics
Responsibilities
Lead end-to-end discovery across markets to understand current processes and pain points, Elicit and document business requirements and user stories aligned to the global CRM vision, Support the design of future-state global CRM processes, Evaluate needs to distinguish core global requirements from local configuration, Ensure traceability between business requirements and delivered outcomes, Collaborate with technology teams to clarify requirements and support delivery
Seniority
Senior, hands-on IC
