Sr. Product Marketing Manager, Analytics Portfolio
Core
Own go-to-market strategy, messaging, and pipeline-driving motions for Pendo's Analytics portfolio to drive commercial outcomes.
Role type
Senior Product Marketing Manager (Analytics)
Builds
Go-to-market plans, battlecards, launch communications, and PLG activation strategies for product analytics tools.
Domain
SaaS / Product Analytics / Developer Platforms
Deliverable
product features
Required skills
Product marketing strategy, competitive positioning, GTM execution, analyst relations, sales enablement, PLG motion, metrics ownership, AI tooling proficiency
Preferred skills
Experience with product analytics vendors, event-based analytics concepts, community-led distribution
Technologies
Pendo, Amplitude, Mixpanel, PostHog, Heap, Claude, ChatGPT
Responsibilities
Define channel mix and run campaigns supporting marketing-sourced ARR; build battlecards and win/loss insights; develop enablement for revenue teams; partner on self-serve activation and freemium conversion; define metrics connecting marketing activity to pipeline.
Seniority
Senior, hands-on IC