Consumer Growth Marketing Principal
Core
Design end-to-end lifecycle marketing programs and multi-channel campaigns to drive rider acquisition and retention for public transportation services.
Role type
Principal Consumer Growth Marketing Manager
Builds
Rider growth initiatives, lifecycle communication programs, and community-specific marketing playbooks
Domain
Public transportation / Mobility technology
Deliverable
product features
Required skills
Growth marketing strategy, multi-channel campaign management, funnel analysis, market research, data-driven decision making, stakeholder communication
Preferred skills
Experimentation design, local market scaling, quantitative analysis
Technologies
Paid social, out-of-home media, data dashboards
Responsibilities
Build end-to-end lifecycle programs based on market research; Launch and optimize multi-channel marketing initiatives; Drive rider growth through experimentation; Conduct rigorous funnel analysis; Scale community-specific programs; Manage data reporting and dashboards
Seniority
Senior, hands-on IC
