Senior Planning & Activation Executive
Core
Deliver best-in-class campaign activation across all channels, managing negotiations with media partners, optimizing campaign variables, and producing post-campaign reports to demonstrate value for clients in the Australian market.
Role type
Senior Media Activation Executive (Individual Contributor with team leadership)
Builds
Media campaigns and activation strategies for FMCG and consumer brands
Domain
Media Buying & Activation (Australia)
Required skills
Media negotiation, campaign optimization, budget management, market analysis, team mentoring, stakeholder management
Preferred skills
FMCG account experience, knowledge of Australian media landscape, PMX product knowledge
Technologies
PMX (Apex & Screens), Tracking sheets
Responsibilities
Negotiate campaign trading positions and secure incentives with media partners; optimize and track campaign variables to meet objectives; produce accurate post-campaign reports; manage campaign budgets and reconcile delivery; mentor Activation Executives and Coordinators; analyze market trends and economic factors affecting buys.
Seniority
Senior, hands-on IC with team leadership
