VP, Creator Growth (SLG)
Core
Define and execute end-to-end sales-led growth strategy for acquiring VIP and macro creators to drive revenue for Later's influencer marketing platform.
Role type
VP of Sales-Led Growth (Creator Acquisition)
Builds
Creator acquisition engine, GTM infrastructure, and sales-assisted growth programs for Later Influence and Mavely.
Domain
Creator economy, influencer marketing, social media platforms.
Required skills
Sales-led growth strategy, GTM planning, team leadership, deal structuring, creator segmentation, cross-functional partnership, performance measurement, experimentation.
Preferred skills
Background at social media platform or creator economy company, experience with affiliate/influencer marketing, understanding of creator monetization tools.
Technologies
Data Science tools, Marketing Ops platforms, CRM systems.
Responsibilities
Define creator SLG strategy and GTM plan, lead team recruitment and development, structure VIP deals and commercial terms, optimize acquisition campaigns, partner with cross-functional teams, measure and report on performance metrics.
Seniority
VP, strategic leadership with hands-on execution