Growth Marketing Specialist
Core
Driving user acquisition and conversion for a new telehealth product via performance marketing and funnel optimization.
Role type
Growth Marketing Specialist (Performance Marketing)
Builds
User acquisition funnels, landing pages, and ad campaigns for a telehealth product.
Domain
Telehealth / Healthcare Technology
Required skills
Performance marketing, media buying, conversion rate optimization, landing page design, A/B testing, data analysis, brand positioning
Preferred skills
Telehealth/healthcare marketing experience, subscription-based product experience, knowledge of HIPAA/FDA guidelines
Technologies
Facebook, Google, native networks, Google Analytics, attribution platforms
Responsibilities
Develop media buying strategies across mainstream traffic sources; Create ad creatives and copy; Leverage existing product traffic via cross-promotion; Design and optimize landing pages and conversion funnels; Analyze campaign performance data; A/B test ad formats and user flows; Monitor and report on KPIs like CAC and ROI
Seniority
Mid-Senior, hands-on IC