Sr. Digital Marketing Analyst
Core
Sr. Digital Marketing Analyst supporting Paid Media team in establishing digital media strategies, campaign management, and providing consultative support across multiple AEG divisions.
Role type
Sr. Digital Marketing Analyst (Paid Media)
Builds
Digital media strategies, campaign performance reports, attribution models, and measurement dashboards for ticket sales and brand initiatives.
Domain
Sports and live entertainment marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing reporting, Google Analytics/GA4, Google Tag Manager, server-to-server measurement, attribution modeling, media mix modeling (MMM), SQL, A/B testing design, data visualization, ad tech/martech landscape knowledge, privacy implications in digital measurement
Preferred skills
Experience with Datorama, DOMO, Google Data Studio, programmatic buying tools (DSP/SSP), audience management, bid management, ad serving, web analytics
Technologies
Google Analytics, GA4, Google Tag Manager, Datorama, DOMO, Google Data Studio, BigQuery, LiveRamp, SQL
Responsibilities
Compile performance marketing reports across digital channels; build and maintain comprehensive measurement plans and attribution models; partner with Data/Product/Engineering teams to manage data pipelines and enforce data taxonomy; collaborate on audience and targeting strategies; develop tests to evaluate new campaign strategies; manage paid media projects involving data aggregation tools; develop and maintain reporting dashboards
Seniority
Senior, hands-on IC